Gymshark's brand strategy: the influencer marketing playbook — Scale Up Collective - Go-to-market for challenger brands

In 2012, 19-year-old Ben Francis founded Gymshark out of his mom’s garage. Now worth an estimated $1 billion, we’ll uncover how the disruptive fitness brand created a whole new market for millennial fitness and built a cult following through social media and influencer marketing. Influencer mark

Gymshark's Social Media Strategy: Leveraging Influencer-Driven Sales

A better way to build a brand: The community flywheel

Gymshark's Social Media Strategy: Leveraging Influencer-Driven Sales

A better way to build a brand: The community flywheel

Gymshark's Winning Strategy: UGC and Community for Growth

Gymshark's Marketing Strategy Analysis

Gymshark's brand strategy: the influencer marketing playbook

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Uncovering the Secrets of Gymshark's Successful Marketing Strategy

2PM

Gymshark: The Marketing Strategy Behind the Fast-Growing Brand

Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion

Comprehensive Marketing Strategy of Gymshark - 2024 Update

Industry Announcements - The California Copyright Conference

Gymshark's 3.4 Million TikTok Followers: A Success Story