Victoria's Secret Changes Controversial 'Perfect Body' Slogan

After a marketing campaign erupted into a media firestorm last week, Victoria's Secret has changed the slogan that many found offensive.
Lingerie company changes its controversial ad after social media uproar.

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Strategy 101: Backlash over The Perfect “Body” by Victoria's Secret - Risdall

Victoria's Secret Changes Controversial Perfect Body Slogan [PHOTO]

Navyata Bansal, Victoria's Secret Advertisement, Atlanta, May 2022

PDF) You Could Do It Better! Consumer Negative Responses toward Moral Crisis in the Fashion Industry

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Victoria's Secret Changes Controversial Perfect Body Slogan [PHOTO]

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PDF) You Could Do It Better! Consumer Negative Responses toward Moral Crisis in the Fashion Industry