Forget the rebrand – Kim Kardashian West should ditch her shapewear range entirely, Kim Kardashian
![](https://i.guim.co.uk/img/media/518c1f1cb0e32da4dd4e535a6c19667c917e2f23/0_0_1489_893/master/1489.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctYWdlLTIwMTkucG5n&s=4d578f9a04c2517d07cb5fa370498999)
Shapewear or ‘Solutionwear’ is a necessity – if you don’t want your butt, boobs, gut or thighs to move or breathe at all. Let’s get rid of it altogether
![](https://s.abcnews.com/images/GMA/180517_gma_ashton_0814_hpMain_12x5_992.jpg)
Kim Kardashian West explains why she changed the name of her shapewear line - ABC News
![](https://www.theindustry.fashion/wp-content/uploads/2024/03/SC-Personalisation-Report-IndustryFashion-720x300-01.jpg)
Forget the rebrand – Kim Kardashian West should ditch her shapewear range entirely
![](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/3/22/1395504292172/b42a43a9-4944-4cd9-bc33-1d3e12479791-1453x2040.jpeg?width=620&quality=85&auto=format&fit=max&s=369a724137fe40e4fb68d567d127e882)
Is Kim Kardashian the new 'undeserving celebrity'?, Kim Kardashian
![](https://assets.vogue.com/photos/5d6415420ca0d80008d58a47/4:3/w_2000,h_1500,c_limit/00-promo-nude.jpg)
This Is the New Name of Kim Kardashian West's Shapewear Line
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Kim Kardashian, Page 7 of 26, Lifeandstyle
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Kim Kardashian to Change the Name of Her New Shapewear Brand After Backlash
![](https://i.guim.co.uk/img/media/6171919f8a9421b201187fdf7c289811cd19a723/36_173_1047_628/master/1047.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctYWdlLTIwMTYucG5n&s=c59fd266fbd61ba222f9e1f89548282f)
Bust it up: the pleasure and pain of bra shopping as an older woman, Fashion
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Kim Kardashian Will Rename Shapewear Line After Backlash
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Shortcuts + Kim Kardashian, News
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Kim Kardashian West has a new name for her shapewear label after the Kimono controversy