Male model Andrej Pejic wears push-up bra in controversial Hema

At first look, this is a seemingly normal advert for a push-up bra… until you realise that the sultry model with the boosted curves is actually a MAN.

Male model fronts campaign for push-up bras

Male model Andrej Pejic wears push-up bra in controversial Hema lingerie ad - Mirror Online

Man, he's beautiful - PressReader

Male model fronts campaign for push-up bras

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Male model fronts campaign for push-up bras

Ground-breaking cover 'girl': Male model Andrej Pejic lands his first cover of Elle magazine

Andrej Pejic: 10 things you need to know about the androgynous male model - Mirror Online

Male supermodel Andrej Pejic responds to controversy over his feminine looks