Why March Madness belongs to the women: Star players, big ratings make it tourney to watch - The Athletic
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The women's game is ascending while the men's is in a transient period. What's led to the shift?
The women's game is ascending while the men's is in a transient period. What's led to the shift?
![](https://cdn.theathletic.com/cdn-cgi/image/width=1200,height=900,fit=cover/app/uploads/2024/03/17192156/0317_WomensBigBoard_Capsule.png)
Why March Madness belongs to the women: Star players, big ratings
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Sephora North America CEO Artemis Patrick's journey
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Why March Madness belongs to the women: Star players, big ratings
![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcf7b3d8-c6cf-4dca-9b28-c70ab63e57e8_256x256.png)
Remember the LadiesnNewsletter - by Sheri J. Caplan
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Remember the LadiesnNewsletter - by Sheri J. Caplan
![](https://fortune.com/img-assets/wp-content/uploads/2024/03/Artemis-Patrick-Sephora-CEO-North-America-e1710785931966.jpeg)
Sephora North America CEO Artemis Patrick's journey
![](https://go.metabet.io/03325fb169d4ca908f52c07a4505bb8f/img/a/dk-300.png)
Corn Flakes: March Madness, Rhule, and Leblanc - Corn Nation
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Why March Madness belongs to the women: Star players, big ratings