Has marketing women's sport moved on from Ladyball?

How women's sport is sold often reduces it to a 'pinkified' pursuit which is inferior to and less serious than men's sport

Marketing and Sponsorship: Continued growth of women's sports

GAA campaign a load of pink ladyballs – and bang on target – The

Heather Thornton's Instagram, Twitter & Facebook on IDCrawl

Women must wear bikini bottoms'; the paradigm shift needed to

International Women's Day 2023: What is it like being a woman

Brands are waking up to the fact that women's sport is a new

Game Over For 'Pink It & Shrink It' Kit Marketing in Women's Sport

Five social media campaigns celebrating women across the globe

2022 Rewound - February - New Irish Open Sponsor, Strategic Plans

Lidl got attention, now they must step up positive promotion – The

Has marketing women's sport moved on from Ladyball?

Ladyball Revealed as Lidl Campaign - Sport for Business

Trend Watch: What Marketers Need To Know About Women's Sports in 2023