How Ugg is making a major comeback 20 years after its heyday

How Ugg made a major comeback by introducing designer collaborations and rebranding itself.
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Ugg Boots Cool Again Thanks to Gen Z, Kylie Jenner, and Hadid Sisters

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How Ugg Boots Became Fashion's Hottest New Shoe—Again

The Highly Unlikely Yet Totally Predictable Return of Uggs - The New York Times

How Ugg Boots Became Fashion's Hottest New Shoe—Again

Jennifer Lawrence Is Reinventing Herself For Her Comeback

Inside the big Ugg comeback

Ugg Boots Make a Comeback