TikTok slams Equinox gym for refusing new members on Jan. 1

Luxury national gym chain Equinox didn’t allow members on Jan 1 for New Years, drawing backlash on TikTok from fitness influencers.

March 1, 2023 New York Post

Equinox Not Accepting New Years' Resolution Members

In a new ad campaign, #equinox said they don't speak January. @abcne

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Equinox Not Accepting New Years' Resolution Members

Equinox suspends member sign-ups in controversial new year membership campaign

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Gym hit with backlash after it bans customers from joining in January

Opinion: Do I have to dump my Equinox membership just because I don't like Trump? - Los Angeles Times

Equinox Bans New Members on January 1, Leading to 'Shaming' Criticisms

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Gym bans people joining in January who should 'take resolutions elsewhere' - Daily Star