Wire bonding from chip to bonding pads and connection to leadframe.

What is Wire Bonding? - RAYPCB

Wire Bonding - The Ultimate Guide Is Here - NextPCB

The study on failure mechanisms of bond pad metal peeling: Part A--Experimental investigation

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Schematic of chip-and-wire technique by wire bonding using leadframe

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Wire Bonding - The Ultimate Guide Is Here - NextPCB

Exposed Pad Leadframe, Services