Japanese ice bra: Triumph's Super Cool Bra revealed to keep women cool this summer

Triumph's new Super Cool Bra, unveiled in Tokyo, comes complete with gel pads which should be placed in the freezer for up to two hours before inserting into the cup area.

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Japanese ice bra: Triumph's Super Cool Bra revealed to keep women

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Japan iced bra aims to keep everywhere cool

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Japanese ice bra aims to keep women cool (VIDEO)

Japan iced bra aims to keep everywhere cool

Japan iced bra aims to keep everywhere cool