Boux avenue: Theo Paphitis hopes to boost lingerie profits with

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HIGH-STREET tycoon Theo Paphitis is looking to ramp up international sales at his lingerie chain Boux Avenue, after investing in new IT systems and a dedicated distribution centre.

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Now THAT's a good invention¿ Swimwear that fits like lingerie from Theo Paphitis¿ brand Boux Avenue