WHSmith trials new 'WHS' branding on York store – to some shoppers' dismay
![](https://yorkmix.com/wp-content/uploads/2023/12/whsmith-whs-branding-coney-street-york-2.webp)
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There's treasure on the shelves of this Edmonds shop - 2023's Best
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My Retail Internship: Positive Experiences and Negative Ones as Well
Mike Scott (@mikehuwscott) / X
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The new WHSmith logo is totally baffling
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WH Smith's 'WHS' rebrand criticised for similarity to NHS logo, WH Smith
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WH Smith Trial Rebrand — New vs. Old - Conjointly
![](https://yorkmix.com/wp-content/uploads/2023/12/whsmith-whs-branding-coney-street-york-3.webp)
WHSmith trials new 'WHS' branding on York store – to some shoppers' dismay
![](https://creativereview.imgix.net/content/uploads/2024/01/UK-High-Street-in-store.jpg?auto=compress,format&q=60&w=1499&h=1000)
The curious case of the WHSmith branding 'trial
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Retail Pulse: DSW Expands In-Store Experiences
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The curious case of the WHSmith branding 'trial
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WHSmith has 'no plans' to roll out controversial rebrand across all its stores
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DSW parent Designer Brands planning new stores, return innovations - Columbus Business First