Not) as seen on TV: Why one U of T entrepreneur balked at a Dragon's Den deal in favour of 'organic' expansion

Noureddin Chahrour’s successful 2015 appearance on CBC’s Dragon’s Den was a key turning point for his research-based startup Adrenalease Posture Apparel – but not in the way you might think. Chahrour, a University of Toronto alumnus, agreed on-air to hand over 30 per cent of Adrenalease, which makes posture-enhancing garments, in exchange for $90,000 from three of the program’s panel members. 

Questions Complete, PDF, Marketing

Top 5 Times An Entrepreneur Doesn't Own Their Business

How are “deals” made on “Shark Tank” and “Dragon's Den” valued

I Don't Want To Invest In Your Side Project

Mominah Mohsin (@MominahMohsin) / X

Impact Centre University of Toronto

Vancouver businesses featured on new Indigenous Dragons Den

Alumni University of Toronto

Inlander 10/31/2013 by The Inlander - Issuu

Entrepreneur Loses The Dragons Over Mass DEBT

Dragons' Den Canada on LinkedIn: Haven't had a chance to tune in

Is the process of creative destruction the most important aspect

FUNNY YOU SHOULD ASK by Elissa Sussman - Issuu