True&Co Raises Another $4 Million To Help You Find The Perfect Bra
![](https://techcrunch.com/wp-content/uploads/2013/10/true-co.png?w=430&h=230&crop=1)
E-commerce company True&Co launched last year to apply a bit of personalization and technology to aid women in their searches for new bras. The company just raised a little bit more funding to invest more in its algorithm for matching customers with bras that not only fit well but also look good.
![](https://images.crunchbase.com/image/upload/c_pad,f_auto,q_auto:eco,dpr_1/v1485284534/tvezdsvuyi4bcrwvjv5l.png)
Chris Pouliot - VP, Data Science & Analytics @ Snowflake
![](https://images.crunchbase.com/image/upload/c_pad,h_256,w_256,f_auto,q_auto:eco,dpr_1/v1410283779/yvuwtoycwpfbupcdg0wy.jpg)
Chris Pouliot - VP, Data Science & Analytics @ Snowflake
![](https://techcrunch.com/wp-content/uploads/2017/08/stem-cell.jpg?w=430&h=230&crop=1)
True&Co Raises Another $4 Million To Help You Find The Perfect Bra
![](https://images.crunchbase.com/image/upload/c_pad,h_256,w_256,f_auto,q_auto:eco,dpr_1/v1397197033/c3ad75942e4014c4f73a5cdb410c36cc.png)
Venture Round - True&Co - 2012-04-01 - Crunchbase Funding Round
![](https://techcrunch.com/wp-content/uploads/2013/10/true-co.png?w=730&crop=1)
True&Co Raises Another $4 Million To Help You Find The Perfect Bra
![](https://images.crunchbase.com/image/upload/c_pad,h_170,w_170,f_auto,b_white,q_auto:eco,dpr_1/v1397197033/c3ad75942e4014c4f73a5cdb410c36cc.png)
Venture Round - True&Co - 2012-04-01 - Crunchbase Funding Round
Chris Pouliot - VP, Data Science & Analytics @ Snowflake