Shein: The secretive Chinese brand dressing Gen Z - BBC News
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Shein's popularity has shot up during the pandemic, targeting young shoppers with low-cost products.
Shein's popularity has shot up during the pandemic, targeting young shoppers with low-cost products.
![](https://ichef.bbci.co.uk/news/1024/branded_news/15B70/production/_124944988_gettyimages-1234634686.jpg)
Shein in talks to buy Missguided from Mike Ashley's Frasers Group
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The Rise of Fast Fashion Company Shein
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Daily Consumer, Damir Becirovic
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The Rise of Fast Fashion Company Shein
![](https://media.cnn.com/api/v1/images/stellar/prod/210805162510-restricted-02-shein-feature-file.jpg?q=w_1110,c_fill)
The mysterious Chinese fashion app that's as popular as
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The Week Kick-off: Irn-Bru break - FIPP
How Fetch Unlocks Gen Z for America's Favorite Brands
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Shopping Shein? What to know about the fast-fashion brand's so
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Shopping Shein? What to know about the fast-fashion brand's so
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Shopping Shein? Fast-fashion brand under scrutiny for forced
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Margins by Ranjan Roy and Can Duruk
![](https://i.abcnewsfe.com/a/c0c228ad-5887-4c98-8ac4-3acdd5b9d808/shein-file-gty-jef-231025_1698247136930_hpMain.jpg)
Online retailer Shein has catapulted to the top of fast fashion