The Phenomenal Rise of Under Armour Brand

Under Armour: The Phenomenal Rise The rise of super brand Under Armour is a perfect underdog story that has inspired millions of people around the world. Ever since the sports clothing and accessories brand was founded in 2006 by CEO Kevin Plank, it has kept its status of most innovative sports clothing brand in the world. Plank’s inspiration for Under Armour from a profound dislike, shared by millions of amateur and professional athletes, of sweat-soaked t-shirts and drew inspiration to create compression shirts and shorts that remained dry. The idea became a reality after Plank perfected the design made from […]

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Strategy Study: How Under Armour Is Challenging The Athletic Market

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The rise and rise of Under Armour into a Super Brand

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The Phenomenal Rise of Under Armour Brand

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Under Armor - Boys tops & t-shirts