Social media users in stitches by fashion brand's April Fools

Social media users were left in stitches by a brand's April Fools prank showcasing their 'new product' - leggings to show off camel toe.

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Feminist Stitches: Cross Stitch Kit with 12 Fierce Designs - Includes: 6 Embroidery Hoop, 10 Skeins of Embroidery Floss, 2 Pieces of Cross Stitch

Feminist Stitches: Cross Stitch Kit with 12 Fierce Designs - Includes: 6 Embroidery Hoop, 10 Skeins of Embroidery Floss, 2 Pieces of Cross Stitch

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Social media users in stitches by fashion brand's April Fools camel toe joke