Indie brand Allies of Skin targets Gen-Z 'skintellectuals' with sub-brand

As Gen-Z consumers have shown an awareness of skin care at a much younger age than their millennial predecessors, cult brand Allies of Skin has rolled out a new line targeted at this younger demographic. 

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Gen Z skincare brand Skin Proud launches in Australia - Retail Beauty

The Gen Z Brand Aesthetic Is Both Disruptive and Adorkable - Bloomberg

Targeting Gen Z: Undervalued & Engaged Platform - HOM

The Skin-Care Brands Clamoring to Capture Gen Z's Attention - Fashionista

Insights & Innovation: For Gen Z, Identity is What They Make It - Vox Media

米国Z世代間で盛り上がる｢スキンタレクチュアル｣とは？ スキンケアブランドの台頭とその背景

5 Brands That Were Made for Gen Z, From Their Maximalist Packaging to Inclusive Values - YPulse