Scarcity Marketing, and how Skims nailed it
Scarcity marketing is based on the psychological principle of persuasion, coined by Dr. Robert Cialdini. It means that the rarer or more difficult it is to obtain a product, the more valuable it…
shenanigans again. even customers who signed up for early access couldn't buy the clothes so how are the clothes sold out? : r/KUWTKsnark
Farah Al Chammas on LinkedIn: #brandbuilding #brandconsulting #brandengagement
What was the marketing strategy that catapulted Kim Kardashian's SKIMS into a $4 billion business?
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Skims: Kim Kardashian's Inclusive Fashion Proposal, by Mercedes Egea Lara, Feb, 2024
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Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup
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Have you tested this Instagram ads retargeting strategy yet? It's 🔥🔥, Social Media Marketing