Scarcity Marketing, and how Skims nailed it

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Scarcity marketing is based on the psychological principle of persuasion, coined by Dr. Robert Cialdini. It means that the rarer or more difficult it is to obtain a product, the more valuable it…

shenanigans again. even customers who signed up for early access couldn't buy the clothes so how are the clothes sold out? : r/KUWTKsnark

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