Research: Tesco Is Cutting Prices On Branded Lines As Part Of EDLP

New data confirms that Tesco has been lowering prices on branded products as part of its shift towards an EDLP strategy. Research by Edge by Ascential for trade magazine The Grocer shows the retailer reduced the base prices of nearly 600 ambient SKUs over the period from early July until to 19 Augus

Tesco To Adopt EDLP Strategy (and Lose Wow-factor?) To See Off

EDLP is the right strategy, but retailers and suppliers are stuck

Marketing Management: Tesco (1532810)

Analysis: Why Sainsbury's has cut prices and changed Brand Match

Tesco must communicate its EDLP message loud and clear if it is to

Tesco to Cut Prices, Close Unprofitable Stores - WSJ

EDLP (Everyday Low Pricing) - Definition, Rationale, Examples

Tesco can destroy competition by cutting prices

Tesco 'big' Price drop goes live.. - Grocery Insight

Case Study Tesco: Corporate Level and Business Level Strategies

Everyday Low Pricing: Definition, Pros & Cons of EDLP