Peloton's TikTok Alliance is A Blueprint for DTC Brands Targeting Gen Z

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O'Dwyer's March 2022 Food & Beverage PR Magazine by O'Dwyer's PR Publications - Issuu

Peloton Unveils Key Insights on Gen Z, Inclusivity in Fitness - Athletech News

O'Dwyer's March 2022 Food & Beverage PR Magazine by O'Dwyer's PR Publications - Issuu

Ogilvy - For Gen Z Brand Is What You Share, PDF, Brand

DTC Brand

Interactive Advertising Bureau

Targeted PR Strategies for Reaching Gen Z Consumers, by Alexander Izryadnov

Schedule / Advertising Week NY 2023

TikTok Brand Awareness Ad Objective: An Opportunity Media Buyers Should Know About

Peloton and TikTok join forces to create fitness content