Zara Kicks Off First Lingerie Collection With New Campaign - PAPER
![](https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2MjA2Mi9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTc1MDUwMjc1NX0.P-sNXxrZditRc3LWL2DSZ2QpIA7uFP-9TJcarmeryvk/img.png?width=1200&height=800&quality=100&coordinates=0%2C74%2C0%2C75)
Zara is expanding into the lingerie category for the first time with a new black and white campaign.
The company launched the new category with a campaign titled The Female Gaze.
![](https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2020%2F10%2Fzara-lingerie-collection-bras-underwear-24.jpg?w=1260&format=jpeg&cbr=1&q=90&fit=max)
Zara Launches First Lingerie, Sleepwear Collection
![](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F6%2Ffiles%2F2020%2F10%2Fzara-lingerie-collection-bras-underwear-release-04.jpg?cbr=1&q=90)
Zara Launches First Lingerie, Sleepwear Collection
Zara Home on X: New Lingerie Collection
![](https://highxtar.com/wp-content/uploads/2020/10/highxtar-zara-lanza-primera-coleccion-lenceria-08.jpg)
Zara launches its first lingerie collection - HIGHXTAR.
![](https://highxtar.com/wp-content/uploads/2022/10/thumb-zara-shein-circularidad.jpg)
Zara launches its first lingerie collection - HIGHXTAR.
![](https://image-cdn.hypb.st/https%3A%2F%2Fbae.hypebeast.com%2Ffiles%2F2020%2F10%2Fzara-lingerie-collection-bras-underwear-27.jpg?w=1260&format=jpeg&cbr=1&q=90&fit=max)
Zara Launches First Lingerie, Sleepwear Collection
![](https://highxtar.com/wp-content/uploads/2020/10/highxtar-zara-lanza-primera-coleccion-lenceria-10.jpg)
Zara launches its first lingerie collection - HIGHXTAR.
![](https://wwd.com/wp-content/uploads/2020/10/Zara-Lingerie-2.jpg?w=1024)
Zara Is Getting Into Lingerie
![](https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjU5OTUzMi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTcxODk3MTY4NX0.kjj4muFULsQpZAMnxT7OJYW79EuvGFVpLlYfjt1uV64/img.jpg?width=784&quality=100)
Zara's Invisible Man Jeans Have Become a Meme - PAPER Magazine
![](https://media.glamour.com/photos/5f91d02ac0115735c138a640/3:4/w_748%2Cc_limit/Untitled%2520design%2520(3).jpg)
Zara Just Launched Its First-Ever Lingerie Collection