Zara Kicks Off First Lingerie Collection With New Campaign - PAPER

Zara is expanding into the lingerie category for the first time with a new black and white campaign.
The company launched the new category with a campaign titled The Female Gaze.

Zara Launches First Lingerie, Sleepwear Collection

Zara Launches First Lingerie, Sleepwear Collection

Zara Home on X: New Lingerie Collection

Zara launches its first lingerie collection - HIGHXTAR.

Zara launches its first lingerie collection - HIGHXTAR.

Zara Launches First Lingerie, Sleepwear Collection

Zara launches its first lingerie collection - HIGHXTAR.

Zara Is Getting Into Lingerie

Zara's Invisible Man Jeans Have Become a Meme - PAPER Magazine

Zara Just Launched Its First-Ever Lingerie Collection