Metro Brands to copy Fila's success model in China to rebuild the brand
The company said that this was an important step in building the brand image as it believed the existing inventory did not serve the taste of the brand image.
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How Fila Outperforms in China with Anta's Strategic Roadmap
Metro Brands: Consciously limiting discounts even if it means less
FILA celebrates its 'Heritage' footwear collection with its latest campaign – Metro Brands Ltd
Case Studies: Successful Fashion Brand Launches In China - Fashion China
Case Studies: Successful Fashion Brand Launches In China - Fashion
Metro Brands
How Fila Outperforms in China with Anta's Strategic Roadmap