J.C. Penney Unveils Evan-Picone Line

The retailer is launching Black Label by Evan-Picone in another effort to woo back customers abandoned two years ago and plug a merchandise hole.

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J.C. Penney's Chief, Ron Johnson, Announces Plans to Revamp Stores - The New York Times

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JCPenny / JCPenney, or how the Mandela Effect gave “E” to my Penny, by Nathaniel Hébert

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J.C. Penney Unveils Evan-Picone Line