IVY Park Retail Launch, Case Study

For the 2020 in-store launch of the IVY Park collection – Beyonce’s gender-neutral clothing line – adidas wanted to bring the collection to life in style. 

adidas Group Case Study

IVY Park Retail Launch, Case Study

Beyoncé's Strategy for Her Ivy Park x Adidas Collection is One for

ADIDAS: IVY PARK LAUNCH - Kamp Grizzly

Adidas - Ivy Park - Roundhouse Agency

ivy-park The Business of Fashion

Ivy Park at Studio City, Assisted Living & Memory Care

Beyoncé's IVY PARK adidas Collection Sales Dropped 50% Last

Adidas - Ivy Park - Roundhouse Agency