The Decoy Effect: How does the option of the medium popcorn tempt you into buying the large one?, by Daphne Drosou

Let’s consider a situation: You go to the movies and you are lining up to buy some popcorn. You can buy a small popcorn for 3€ or a large one for 5€. On the one hand, you want a decent amount of…

The Decoy Effect: How does the option of the medium popcorn tempt you into buying the large one?, by Daphne Drosou

The Decoy Effect: How Adding Medium Sized Options Can Influence Consumer Choices

The Decoy Effect: How does the option of the medium popcorn tempt you into buying the large one?, by Daphne Drosou

The Decoy Effect Explained – Feedough

Understanding the decoy effect

The IKEA Effect: Why self-assembling your wardrobe makes you love it more?, by Daphne Drosou

The most insightful stories about Strategic Marketing - Medium

The most insightful stories about Strategic Marketing - Medium

The IKEA Effect: Why self-assembling your wardrobe makes you love it more?, by Daphne Drosou

Popcorn & The Decoy Effect. Most of us think of movies whenever we…, by Sejal Gupta