Here's How Puma Overtook Under Armour in the Sportswear War
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Thanks to partnerships with Rihanna, The Weeknd, and Young Thug, the sportswear brand recently surged past Under Armour in the sportswear hierarchy (at least in the stock market). But the comeback doesn’t end here. We go inside the German brand’s plan next move.
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Puma Outpaces MC Rivals in Footwear, Apparel and Lifestyle Sector - Indian Retailer
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Athletic Apparel Industry Analysis
How Under Armour plans to become the world's biggest sports brand - Larger than Adidas and Nike
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Athletic Apparel Industry Analysis
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Puma Boosted as European Sneaker Demand Offsets Weaker US Market - Bloomberg
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Nike, Adidas, Puma, Under Armour: Sizing up the sportswear giants in 2020 - SportsPro
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25 September Neon green top, Outdoors adventure, Winnie harlow
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Why has Under Armour been so successful? - Quora
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Top 10 Shoe Brands in India [2024]
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Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot
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Adidas, Puma See Popularity Gains as Nike Remains King in Market Share
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Puma Betting on Affluent US Sports Fans to Move Brand Upmarket - Bloomberg
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Puma PWR Nitro Squared Mens Training Shoes
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Raising The Game with Historically Black Colleges and Universities, The Under Armour Way
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