Hello Piers, we've been expecting you' - industry pros salivate over Greggs vegan sausage roll PR masterclass

The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.

Piers Morgan slates Greggs' vegan sausage roll AGAIN, complains of 'howling abuse' and takes aim at McDonald's new vegetarian Happy Meal, London Evening Standard

Piers Morgan slams vegan sausage roll lovers in savage dig as Gregg re-opens - Chronicle Live

Initial tweet exchange between Piers Morgan and Greggs A screenshot

Piers Morgan mocked after eating vegan sausage roll and 'pretending to throw up

Lumiere PR

Is the Gregg's vegan sausage roll a turning point for veganism? I Hubbub Investigates

Desert Companion - July 2016 by Nevada Public Radio - Issuu

Piers Morgan tries new Greggs vegan sausage roll and spits it out

Is the Gregg's vegan sausage roll a turning point for veganism? I Hubbub Investigates

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online