Authentic Brands Group to buy Boardriders - Power Retail
![](https://powerretail.com.au/wp-content/uploads/2023/04/boardriders.png)
Authentic Brands Group has agreed to an estimated $1.88 billion purchase for the boardsports company and its vast portfolio. The New York based group owns over 40 consumer brands including Ted Baker, Juicy Couture, Nine West, Reebok, and more, as well as owning the likeness rights or estates of celebrities, including Muhammad Ali, Elvis Presley
![](https://powerretail.com.au/wp-content/uploads/2024/03/300x600_Cotton.png)
Authentic Brands Group to buy Boardriders - Power Retail
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Authentic Brands Group to buy Boardriders - Power Retail
![](https://powerretail.com.au/wp-content/uploads/2024/03/Olivia-Wirth-via-Myer-700x441.png)
Authentic Brands Group to buy Boardriders - Power Retail
![](https://powerretail.com.au/wp-content/uploads/2023/04/boardriders.png)
Authentic Brands Group to buy Boardriders - Power Retail
![](https://powerretail.com.au/wp-content/uploads/2023/07/rosalea-catterson_avatar-96x96.png)
Authentic Brands Group to buy Boardriders - Power Retail
![](https://powerretail.com.au/wp-content/uploads/2024/03/Easter-holiday-700x441.png)
Authentic Brands Group to buy Boardriders - Power Retail