Authentic Brands Group Enters Partnership to Produce Reebok Equipment - National Sporting Goods Association
![](https://nsga.org/wp-content/uploads/2023/12/Authentic-Brands-Group-Reebok-Partnership-Graphic-Website.png)
Authentic Brands Group announced a long-term partnership with Sakar International for Sakar to design, manufacture and distribute Reebok-branded equipment and electronics products.
![](https://frontofficesports.com/wp-content/uploads/2021/08/FOS-Sunday-8.22-Reebok.jpg)
Why Authentic Brands Group Added Reebok to Its Portfolio
![](https://nsga.org/wp-content/uploads/2023/09/Mike-Thompson-Class-of-2023-Inductee-Graphic.png)
Hall of Fame - National Sporting Goods Association
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Hall of Fame - National Sporting Goods Association
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Reebok - Wikipedia
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Reebok and Warner Bros. Consumer Products Announce Global
7 Outdoor Sporting Goods, Risk & Innovation: Small Companies in Six Industries: Background Papers Prepared for the NAE Risk and Innovation Study
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Authentic Brands Group Finalizes the Acquisition of Reebok — Authentic Newsroom
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Hall of Fame - National Sporting Goods Association
![](https://frontofficesports.com/wp-content/uploads/2021/08/FOS-PM-8.12-Reebok.jpg)
Authentic Brands to Acquire Reebok for $2.5B
![](https://nsga.org/wp-content/uploads/2023/09/Glenn-Barrett-Class-of-2023-Inductee-Graphic.png)
Hall of Fame - National Sporting Goods Association
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Reebok Owner Authentic Brands Group Officially Halts IPO Process
![](https://www.sec.gov/Archives/edgar/data/1858985/000119312521253415/g175570g57y31.jpg)
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