Aurora James on Fashion, Feminism, and the Fifteen Percent Pledge
![](https://assets.vogue.com/photos/5f452fa24c9d6fa708085e8b/master/w_2560%2Cc_limit/VO0920_AuroraJames_01.jpg)
Since founding Brother Vellies in 2013, Aurora James has built a slow-fashion business that puts community empowerment first. Now she’s persuading the rest of the industry to follow her lead.
![](https://www.hollywoodreporter.com/wp-content/uploads/2024/02/TraceeEllisRossGettyImages-1985222162.jpg?w=1296)
Fifteen Percent Pledge Gala Honors Tracee Ellis Ross, Jill Biden Talks
![](http://media.vanityfair.com/photos/5ee2a54cf519da95a3b41405/master/pass/Aurora-James-Interview-Tout.jpg)
Aurora James on This Week's Big Win for the Fifteen Percent Pledge
![](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F6%2Ffiles%2F2021%2F07%2F15-percent-pledge-nordstrom-partnership-1.jpg?cbr=1&q=90)
15 Percent Pledge, Nordstrom Announce 10-Year Deal
![](http://www.ebony.com/wp-content/uploads/2022/11/04/JWSheShouldRun1.jpg)
Ahead of Midterm Elections, Fashion Designer and Activist Aurora
![](https://media.glamour.com/photos/635702f50685c39950d7fe07/master/w_2560%2Cc_limit/10.11.2022%2520-%2520GLAMOUR%2520x%2520Aurora%2520James0117_3586FC_A_ADOBERGB_OPENER.jpg)
Aurora James, Woman of the Year 2022
![](https://upload.wikimedia.org/wikipedia/commons/thumb/c/c4/15_Percent_Pledge_logo_Dark.png/1200px-15_Percent_Pledge_logo_Dark.png)
15 Percent Pledge - Wikipedia
![](https://img.businessoffashion.com/resizer/v0NHciCuGl-YwWN5r-vJ7ZzuyrA=/1600x900/filters:format(jpg):quality(70):focal(890x808:900x818)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/MQKOTSGPKNEGXOMQBXZBH23YYM.jpg)
How Aurora James Launched the 15% Pledge — Book Excerpt
![](https://assets.vogue.com/photos/5f468c44e38e93659bda178a/4:3/w_1600%2Cc_limit/RUTH_OSSAI_BROWNS_0847_300DPI%2520(1).jpg)
Fashion News and Trends: Designers, Models, Style Guides, Page 426
![](https://media1.popsugar-assets.com/files/thumbor/72ZfrD4QTJ2dke-7jPplaneNC_c=/0x0:2400x3000/fit-in/792x990/filters:format_auto():upscale()/2022/04/03/891/n/1922564/e15c59fa624a027bb5fa66.56302691_.jpg)
Best Dressed at the Fifteen Percent Pledge Benefit Gala
Vogue takes 15% pledge vowing to work with more Black creatives