Dick's Sporting Goods is turning its focus toward women for growth

As Dick's Sporting Goods pulls itself out of a sales slump, it is putting a bigger emphasis on having the right products for women. To get there, it is using two of its private labels, Calia and DSG.
As Dick's Sporting Goods pulls itself out of a sales slump, it is putting a bigger emphasis on having the right products for women. To get there, it is using two of its private labels, Calia and DSG.

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Bridget Policicchio - Senior Business Consultant - DICK'S Sporting Goods