Customer-Centric Innovation

Whisper from P&G has been a market leader in the Sanitary Napkin space for many years. Business in India thrived with increasing adoption, product became more mainstream with its wider and deeper distribution.

The Imperative of Customer-Centric Innovation in a World Remade

Customer-Centric Innovation to Solve a Common Problem

Empathy, Design Thinking, And An Obsession With Customer-Centric

Customer-Centric Innovation? Sure, But With Which Customers

Customer-Centric: MOVology's Approach to Enhancing User

A customer-centric approach: the key to the innovation

A multidisciplinary framework and toolkit to innovate customer

Customer Centric Innovation Means More Conversations

Learn How to Foster Customer Centric Mindset as a Value Driver., Practice customer centricity as the pivot to all engineering activities

Customer Centric Innovation for Engineers