How Bridget Jones boosted the market for big underwear

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Pant-demic: why Bridget Jones's big knickers are on the rise in lockdown, Fashion

Bridget Jones

Nike Latest News Lancaster Guardian

Absolutely Enormous Panties!, Bridget Jones's Diary

Mrs Hinch sparks conversation about Bridget Jones style big knickers, here are our favourites to wear everyday - OK! Magazine

Fashion & accessories articles - Page 125 of 173 - Inside Retail Australia

The Conversation, Author at Inside Retail Australia - Page 16 of 17

Big briefs are back!

A lot has changed since Wonderbra launched its 'Hello Boys' campaign 25 years ago

Supply chains – News, Research and Analysis – The Conversation – page 12

How M&S lost its big knickers crown

Bridget Jones Knickers Are Back - And Sexier Than Ever

Clothing – News, Research and Analysis – The Conversation – page 3

The Conversation, Author at Inside Retail Australia - Page 16 of 17

product placement – News, Research and Analysis – The Conversation – page 1