Framework of Luxury Brand (Vigneron & Johnson, 2004) The

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Solved Company Overview The luxury fashion brand Mulberry

Werner KUNZ, Professor (Full)

PDF] Challenging the hierarchical categorization of luxury fashion

Framework of Fan-page Participation (Jahn & Kunz, 2012)

Werner KUNZ, Professor (Full)

Chinese consumers' luxury value perceptions – a conceptual model

Luxury brand value co-creation with online brand communities in

Benedikt Jahn's research works Ludwig-Maximilians-University of

Consumer perceptions of luxury brands: An owner-based perspective

Decoding the Rise of Affordable Luxury: A Deep Dive into

The Role of Social Media for Luxury Brands—Motives for Consumer