Framework of Luxury Brand (Vigneron & Johnson, 2004) The
Solved Company Overview The luxury fashion brand Mulberry
Werner KUNZ, Professor (Full)
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Framework of Fan-page Participation (Jahn & Kunz, 2012)
Werner KUNZ, Professor (Full)
Chinese consumers' luxury value perceptions – a conceptual model
Luxury brand value co-creation with online brand communities in
Benedikt Jahn's research works Ludwig-Maximilians-University of
Consumer perceptions of luxury brands: An owner-based perspective
Decoding the Rise of Affordable Luxury: A Deep Dive into
The Role of Social Media for Luxury Brands—Motives for Consumer