Wuka founder wants south Asian women to open up about menstruation
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/333183/ruby.jpg?w=608&ar=default&fit=crop&crop=faces,edges&auto=format)
The sustainable period brand’s ‘Desi Period Stories’ uses levity to celebrate south Asian culture while busting taboos.
Priya C. on LinkedIn: Wuka founder wants south Asian women to open up about menstruation
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/670416/canon_next-chapter_article.png?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Brand purpose
Priya C. on LinkedIn: Wuka founder wants south Asian women to open up about menstruation
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/666306/libby-penner-8zsbofkrhp8-unsplash_2.jpg?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Influencer marketing
Ellen Ormesher on LinkedIn: Wuka founder wants south Asian women to open up about menstruation
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/637022/budlight_grocerystore.png?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Brand purpose
Ellen Ormesher on LinkedIn: Wuka founder wants south Asian women to open up about menstruation
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/37906/adobestock_564087424_editorial_use_only.jpeg?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Sustainability
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/77017/1_27.jpg?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Brand purpose
Priya C. on LinkedIn: Wuka founder wants south Asian women to open up about menstruation
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/77017/untitled_design_9_26.png?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Sustainability
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Wuka founder wants south Asian women to open up about menstruation
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/333183/final_5.jpg?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Sustainable transformation